GfK User Centric

Related news & publications:

Our research has been published in books and professional journals, and is presented regularly at conferences. Many of our articles and publications can be read online, downloaded in PDF format, or requested by e-mail.

Names in italics indicate User Centric employees at the time of publication.

User Centric (2012). GfK User Centric’s Robert Schumacher to Guest Lecture on Global User Research at DePaul University.
User Centric (2012). ‘Built in Chicago’ Interviews Managing Director Gavin Lew about Acquisition of User Centric.
User Centric (2012). Chicago Tribune Highlights Acquisition of User Centric by GfK Group.
User Centric (2012). GfK expanding user experience research.
User Centric (2012). Meet Leading UX Experts at the UX Masterclass in Moscow.
Show Summary
Read News Article

An international user experience conference, the UX Masterclass will take place on September 21, 2012 at the Marriott Courtyard Moscow City Center in Moscow, Russia.
User Centric (2012). UXalliance Expands Global User Experience Network to India and Turkey.
User Centric (2012). Leading Experts User Centric and GfK SirValUse Interviewed About Global Healthcare Usability.
User Centric (2012). Global User Research Made Easier.
User Centric (2011). User Experience, Ltd. Acquired by GfK Customer Research China.
User Centric (2011). World Usability Day: Testing around the World with the UXalliance.
User Centric (2011). Global User Experience Network brings UX Conference to South Africa.
User Centric (2011). UX Masterclass set Stage for Attendees to Learn from 40 Global UX Experts.
User Centric (2011). UX Masterclass Chicago: A ‘Must Attend’ Event for User Experience Designers.
User Centric (2011). User Experience Conference to Showcase Latest UX Methods and Technology.
User Centric (2011). UX Masterclass Draws User Experience, Market Research, Design Professionals to Chicago.
(2011). Web Presence of US Companies in China. A Localization Report Provided by User Centric, Inc. and User Experience, LLC.
User Centric (2011). User Centric to Host User Experience Conference in Chicago.
User Centric (2011). User Centric a Leader in Large-Scale Usability Research.
User Centric (2010). Top Companies Struggle with Twitter Accounts Worldwide.
User Centric (2010). Global UX network adds partners in Ireland and South Africa.
User Centric (2010). Gavin Lew and Robert Schumacher to Speak at Business across Borders.
User Centric (2010). UX Marathon 2010 to Showcase User Experience Webinars from Around the World.
User Centric (2010). UX Masterclass Draws International User Experience and Design Talent to Montreal.
User Centric (2010). Masterclass Unveils Global Trends in User Research and Design.
User Centric (2010). UPA Panel Answers Questions about Global Collaboration in the User Experience Community.
User Centric (2010). UXalliance speakers to headline User Experience Masterclass in Auckland.
User Centric (2010). To usability labs, and beyond! New book explores online user experience studies.
User Centric (2009). Corporate and Academic Affiliates Join the UXalliance, Expand Capabilities.
User Centric (2009). Twitter Contest!.
User Centric (2009). Borders to Host Book Signing for Robert Schumacher.
User Centric (2009). User Centric Consultants Share Secrets to Successful Global User Research.
User Centric (2009). Robert Schumacher presenting in 2009 Usability Marathon – Webinars by Leading International Experts in User Experience.
User Centric (2009). UXalliance Expands Global User Experience Network to 20 Countries.
Show Summary
Read News Article

Continuing to provide clients with unsurpassed research coverage, the UXalliance welcomed three new user experience companies into their international network, expanding to 20 partners since its origination in 2005.
User Centric (2009). Experience Expansion – The UXalliance Welcomes New Partners from New Zealand and Denmark.
Show Summary
Read News Article

The UXalliance expands their reach into Switzerland and the Czech Republic.
Lew, G., Bojko, A. (2007). Conducting Global User Research. Workshop presented at User Friendly 2007 Beijing, China
Show Summary
Read Publication

Many products and services are extending across borders and user experience practitioners need to be able to effectively cross borders as well. The range of international user research projects is wide; however, after conducting numerous complex multinational studies across five continents, we identified a number of common processes.

This workshop will provide insights into the preparation, recruiting, fieldwork (testing), analysis and reporting, and overall project management for international user tests. We will also cover emerging trends in research, such as remote user testing and eye tracking. We will provide best-practice advice in each of these topics as well as anecdotes and case studies from mobile and medical device testing to demonstrate real-world application of strategies.
Bojko, A., Lew., G., & Schumacher, R. (2005). Overcoming the Challenges of Multinational Testing. Interactions, Vol. 12, No 6
Show Summary
Read Publication

With the Internet tucking into every corner of the globe, products and services that were once local have become global. This ubiquity begets a need for new tactics and refinement of old methods. Issues of language and culture are obvious, but many of the challenges are more subtle. This article exposes both types of issues as well as shares lessons learned.

More publications

Questions?

Client contact:

Press inquiries:

Contact Us for Answers