Recently, I had the pleasure of listening to Brad Hirsch from Caesars Entertainment discuss the measures and methodologies employed by Caesars to gauge and create the customer experience at their casinos and hotels.  While I was pretty disappointed with Mr. Hirsch’s decision to present an entire keynote without recollecting one mafia-related anecdote, I was struck by the story he told about how Caesars defines the ideal customer experience and the ways in which it is implemented.More

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While on a 14+ hour flight, you have time to reflect on many things, and then some (and then some still).  As usability professionals, we often think about how things can be better to enhance the effectiveness, efficiency, and user experience of products, but after eight hours of using the 7” touch screen monitor in United’s new 777 Economy section, I thought I’d change gears and talk about the great experience I’ve had with this unit. More

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