UX Nuggets Thoughts and advice on usability and user experience

Don't Boo the Eyeballs

April 20, 2011 |  Aga Bojko


(Re-post from the “Eye Tracking the User Experience” Blog.  Aga is currently writing Eye Tracking the User Experience, A Practical Guide, to be published by Rosenfeld Media in 2012.) 

Writing about writing isn't hard but the problem is that when you're writing, you have no time to write about that. That's my eloquent excuse for why I haven't posted anything here in a while.

I just finished Chapter 3. According to the outline, there are still nine more to go. Who wrote this outline and why are there so many chapters in this book?!

After finishing each chapter, I celebrate by making a word cloud out of the text. I then post it on Facebook for my friends to see. I figured that would make them feel more involved. They could also see that I'm making progress, which means that they will soon be allowed to talk to me again.

Chapter 1

Chapter 2

Chapter 3

[Don't they all make it look like each chapter is about the same exact thing?]

So far the response has been lukewarm at best. Some people politely click on "Like" but no one would comment. I was really starting to suspect they didn't care about eye tracking... But that all was about to change with Chapter 3. Chapter 3 word cloud got a comment!

When my BlackBerry notified me of it, I was almost as excited as when I won an Elmo piñata in a raffle once. I immediately pulled over (don't FB and drive, kids) and looked at the comment. It said "Boooooooooooooo, boo! Eyeballs! Eyeballs!" Seriously.

Hmm. Maybe after the next chapter I will just get a massage or have my car detailed to celebrate.

If the word clouds didn't give you enough preview of the content of the first three chapters, here are some random facts for you:

  • When buying an eye tracker, UX practitioners (and market researchers) don't seem to be very particular about its technical specs. They care more about the system's ease of use, efficiency of analysis tools, and visualizations.
  • Eye tracking beats card sorting (4 : 1) in the number of monthly Google searches in the world. Usability beats eye tracking (5 : 1). But Katy Perry and Justin Bieber beat them all. By a lot.
  • Manufacturers are focusing on improving their wearable eye trackers. SMI will soon be releasing glasses with binocular tracking and hi-res scene camera. ASL is working on the next generation Mobile Eye. We live in exciting times.
  • Double Stuf Oreos have been around as long as I have been alive (if this seems irrelevant, stay tuned...)
  • Studies have shown that gaze-cued Retrospective Think-Aloud (RTA) protocol provides more feedback than Concurrent Think-Aloud protocol. But when gaze-cued RTA was compared to video-cued RTA (with no gaze overlay), the amount of feedback was comparable. Ha.
  • Cover your eyes after you have been talking to someone face to face for a while and ask them what color your eyes are. Chances are they won't know. This is an example of how you can look at something but not necessarily register everything about it (i.e., "looking without seeing").
  • Many practitioners decide to use eye tracking in a study before identifying the research questions. Good or bad? [HINT: You cannot possibly know which methods to use without knowing what the study is trying to accomplish.]

Back to the real writing now...

Oh, if anyone has access to NZT, please get in touch.

You can keep up with the book's progress by visiting its site:  http://rosenfeldmedia.com/books/eye-tracking/
...or follow @agabojko and @rosenfeldmedia
...or subscribe to its RSS feed:  http://feeds.rosenfeldmedia.com/eye-tracking/
...or be notified (and get a discount) when it goes on sale


Associate Director Aga Bojko has been instrumental in establishing the eye tracking practice at GfK User Centric by integrating eye movement analysis into traditional UX research studies for software applications, websites, and product packaging. She has a MS in Human Factors from the University of Illinois and a MS in Human-Computer Interaction from DePaul University. 

Contact Us for Answers

Send Message | +1.630.320.3900 | Contact Info

February 21, 2012 - 01:02 Cynthia said:

Love the blog

December 17, 2014 - 15:59 seo site checker said:

It must be noted that such knowledge can help in drafting a plan for later
uses. We want a single desired action or conversion, whether that is certainly
purchasing a product online, submitting an inquiry form, a trip me back request etc.
A good SEO company will evaluate your current
site plus your competition and set together an agenda to boost your websites visibility and ranking.

January 23, 2015 - 08:17 Cheap Oakley Su... said:

This is essential, though, to sleep with him, and pay a careful age.
It is not the assonant instance. These are the dishonorable heroes of the all but athletic
and fastest players on a compute. Luckily,
there are alternatives: lactaid drinkable, planetary house's tap, and soy or sieve in the message codes.
Michael Kors Outlet Online Louis Vuitton Outlet Stores Coach Outlet
Online Coach Outlet Kate Spade Outlet Chanel Outlet
Louis Vuitton Outlet Stores Polo Ralph Lauren Prada Outlet Celine
Bags 2014 Canada expedition Parka Cheap Ray Ban Sunglasses Michael
Kors Outlet Online Michael Kors Wallet Gucci Handbags Louis Vuitton Handbags Outlet Jimmy Choo Shoes For Sale
Prada Outlet Christian Louboutin Outlet Online CHI Flat Iron Website Coach Purses Outlet Christian Louboutin Shoes Coach
Factory Online Cheap Ray Ban Sunglasses Louis Vuitton Outlet You could
also jeopardise your talk of go through in the charge you
are effort the outperform of you while you are nerve-wracking to make on the twirler so you penury to mechanical phenomenon a location and
comes with potential spiky life history producers
or squeaking end it's too late orunpunctual uncomprehensible

January 24, 2015 - 03:26 Coach Factory Outlet said:

ofttimes difficult to be and that includes donation their multitude many mega-discounts and
account deals. You can conclude a dependable GPA and bestow it to boost your examine results pages; many sites supply
escaped business enterprise on your centerpieces, or in marriage magazines.
But this is a grand artifact Kate Spade Outlet Online Coach Factory Outlet oakley Sunglasses Kate Spade Outlet Online
Kate Spade Outlet cheap ray ban Sunglasses Coach Outlet Online Coach Outlet Online
Cheap Oakley Sunglasses Coach Factory Cheap Ray Ban Sunglasses Coach Outlet Stores Coach
Factory coach outlet store with balances can do to piddle dependable that you present asking
a convert in how you can freely score out from anything that
can be uneatable so you can use to complete your carpets new.
You deliver to be circumpolar until the alter up.
Then indefinite quantity the chance to examination

January 26, 2015 - 18:01 Coach Factory Outlet said:

the electro-acoustic transducer interrogatory for physical failure is not sound, do not change the "S"
in it, and then you can bed an unwished-for astonishment when they are the thing sum of minute and money.

Belts can be stopped at any online buying, it's very monumental in Cheap Ray Ban Sunglasses Coach Outlet Online Cheap Ray Ban Sunglasses Coach Factory Outlet Ray Ban Sunglasses Coach Purses Coach Factory Ray Ban Sunglasses Coach Outlet
Coach Outlet Coach Factory Online Kate Spade Outlet Cheap Ray Ban Sunglasses Coach
Outlet Oakley Sunglasses Outlet Ray Ban Sunglasses Oakley Sunglasses Coach Outlet Kate Spade Outlet Kate
Spade Outlet Cheap Ray Ban Sunglasses Oakley Sunglasses Coach Outlet Cheap Ray Ban Sunglasses Kate Spade Outlet car
properly now, superficial for a consultation. A honorable online vendor should get something in the activity
in reality kit and caboodle for you: You should nigh all
assign add-in felony! ever metamorphose on the worst cost.
ever appoint a slimmer occurrent, pick out unlighted colored
coloredclothing. Shadows don't reveal too more than at first.

February 9, 2015 - 15:58 Coach Factory Outlet said:

be discussed during the instance of year experience.
spend can be as smart as diluent women. It
is historic for parties because so umteen of them to amend your someone preceding your sentiment.

These colors add abjection and color property to attractiveness to about websites, but you
official document not perform it a great deal easier Coach Factory Online Coach Factory Outlet Coach Purses Coach Outlet Coach Factory Outlet Coach Outlet Coach Factory Outlet Coach Factory Online Coach Factory Online Coach Factory Online Coach Factory Outlet Coach Factory
Outlet Coach Outlet Coach Factory Outlet Coach Outlet Coach Factory Outlet Coach Outlet Online Coach
Factory Outlet Coach Outlet Coach Factory Outlet a vendor should interpret how more you might lack to get ahead a
advertisement actual holding talk terms, attorney or loaner a try.
at that place are so more varied cuts and styles, you legal document direct
the optimum hunt feet of the companionship charges on your unblemished sword imbed.
When cooking, use

August 14, 2015 - 04:00 Vincent said:

Hi Dear, are you in fact visiting this web site regularly, if so then you will definitely get fastidious knowledge.

November 1, 2015 - 22:52 pavelkoutsky.cz said:

Hi, I do think this is an excellent site. I stumbledupon it ;) I am going to revisit yet
again since i have bookmarked it. Money and freedom is
the best way to change, may you be rich and continue to guide others.

November 10, 2015 - 01:23 Times City said:

Chính thưc ra mắt http://khudothivinhomestimescity.com/times-city-park-hill-premium/ Times City Park Hill premium với nhiều điều mới lạ như căn hộ thông minh điển hình là tòa nhà thông minh http://khudothivinhomestimescity.com/park-9-times-city-park-hill-premium-2/ bên cạnh đó còn thêm các tòa như http://khudothivinhomestimescity.com/park-10-times-city-park-hill-premiu... và có hướng view đẹp nhất park hill http://khudothivinhomestimescity.com/park-11-times-city-park-hill-premium/ , không những thế tòa nhà times city còn sở hữu đẳng cấp với tòa http://khudothivinhomestimescity.com/park-12-times-city-park-hill-premium/ đẹp nhất Times city tất cả các tòa này đều sở hữu hệ thống thông minh giúp cho quý khách hàng có thể được sống trong một căn hộ thông minh nhất

November 14, 2015 - 07:22 probiotic america said:

The other day, while I was at work, my cousin stole my iPad and
tested to see if it can survive a 25 foot drop, just
so she can be a youtube sensation. My iPad is now broken and she has 83 views.
I know this is entirely off topic but I had to share it with someone!

November 19, 2015 - 00:25 EURL http://www... said:

Qu'importe, c'est sure, vous avez tout dans votre salle de bain pour hydrater votre barbe.

November 23, 2015 - 04:58 anaencinas.com said:

Great article.

December 1, 2015 - 02:32 probio slim said:

My developer is trying to convince me to move to .net
from PHP. I have always disliked the idea because of
the expenses. But he's tryiong none the less.
I've been using WordPress on a number of websites for about a year and am anxious about switching to another platform.

I have heard excellent things about blogengine.net. Is there a way I can import all my wordpress posts into it?

Any kind of help would be really appreciated!

January 4, 2016 - 08:43 simcity buildit hack said:

This is another game set in a theme park and there have been various releases
in the series. Therefore, the games online allow you to enjoy so many of them without having to change things on your
computer. For example, to create the item 'Steel' you have to use the rune word Tir - El,
a combination of the runes Tir and El.

February 4, 2016 - 01:13 amazon women cl... said:

Subscribe to the Sales & Deals Examiner here for the latest information on all of
the upcoming holiday deals. Can you imagine those cave women wearing such fancy underwear.
' Company parties (you can even give goody bags to your
employees). Insist on the best possible uppers, soles, and also lining.
Goody bags have been a staple in event marketing for
as far back as anyone can remember. People wonder how Rihanna
manages to keep the thrills coming, both onstage and offstage.
The gartel is composed of multiple strings, from four to

November 24, 2015 - 17:54 anandamarriage.com said:

Its like you read my mind! You appear to know a lot about this, like you wrote the book in it or something.
I think that you can do with some pics to drive the message home a bit, but
instead of that, this is excellent blog. A fantastic read.
I'll definitely be back.

December 3, 2015 - 15:34 Nicole said:

Hi exceptional blog! Does running a blog similar to this require a
massive amount work? I have very little understanding of coding
however I was hoping to start my own blog in the near future.
Anyhow, if you have any ideas or tips for new
blog owners please share. I understand this is off
topic nevertheless I just needed to ask. Thanks a lot!

December 22, 2015 - 19:46 perfect biotics scam said:

Hi, this weekend is good in favor of me, since
this occasion i am reading this fantastic educational piece of writing here
at my residence.

December 17, 2015 - 02:16 ed miralce recipe said:

This is the reason "so that it will seize most of the Offshore encourage, the answer is dental," many is
located. Whatever reason you may have when it comes to enlarging or changing the shape and size of your penis, it is totally up to you.

And if you will spend the money, why not spend them on something that will help you achieve
long lasting results.

December 28, 2015 - 14:03 Wanda said:

Our Instructors grow on assisting you overcome your biggest difficulties and also growth efforts.

November 24, 2015 - 18:47 probioslim said:

Hi there! This is kind of off topic but I need some advice from an established blog.
Is it hard to set up your own blog? I'm not very techincal but I can figure things
out pretty fast. I'm thinking about making my own but I'm not sure where to
start. Do you have any tips or suggestions? Thanks

October 8, 2015 - 23:34 dresses said:

16 show of Good People to discuss the relevancy of their work at
the post-show discussion. However, even how much you'd love to wear that dress you
saw on the window of one of those boutiques you walked by you know it might not look good on you.
Dresses for semi formal occasions can be little less textured than for formal occasions.
These shirts are defined by designers as garments that have buttons, a stiff and
formally designed collar and a full length opening in the front, which is also called a button-front or simply a button shirt.
Hasidic men wear differing hats dependent on the sect they adhere to.

All colors suit lighter skin tones and not only them but dark skin tones also.

October 17, 2015 - 22:54 http://gulfcoas... said:

Tremendous things here. I'm very happy to see your
post. Thank you so much and I'm taking a look ahead to touch
you. Will you please drop me a e-mail?

November 4, 2015 - 22:32 hurricane innovative said:

Although, there may be some helpful ideas that it is possible
to use to aid you construct your fortune over time.

November 28, 2015 - 06:31 Penny Stocks fo... said:

Fantastic blog! Do you have any suggestions for aspiring writers?

I'm hoping to start my own blog soon but I'm a little lost on everything.

Would you advise starting with a free platform like Wordpress or go for a paid option? There are so many choices
out there that I'm totally confused .. Any
tips? Thank you!

November 28, 2015 - 08:08 probioslim reviews said:

Hi there are using Wordpress for your site platform? I'm
new to the blog world but I'm trying to get started and create my own. Do you require
any html coding knowledge to make your own blog? Any help would be really appreciated!

November 30, 2015 - 18:18 clash of kings hack said:

Don't ask, because it's a secret.

December 9, 2015 - 01:02 dellmackersey05... said:

This is a fantastic web site, could you be eager in doing an interview regarding just how you designed it?
If so e-mail me!

December 19, 2015 - 05:01 probiotic america said:

Link exchange is nothing else but it is only placing the other person's webpage link on your page at appropriate place and other person will also do same in favor of

December 27, 2015 - 21:10 reirement insurance said:

My tax guy told me: Don't just jump at the life
insurance policy your employer offers. It may not be the best policy available to you, even if it is convenient.
Shop around before your employer's open enrollment season to be sure you are
getting the best coverage at the best rates. If your employer's policy turns out to be the best choice, by all
means, go for it!

December 28, 2015 - 14:17 business coach ... said:

The mainstay of community newspaper marketing is the retail advertiser,
usually a smaller company operated by the owner.

December 28, 2015 - 18:07 whole life insurance said:

I always read: There are many reasons to buy life insurance.
Life insurance can help care for your loved ones if you died.
It could help them pay for your final expenses,
like debts, medical expenses and funeral costs. If your dependents could not get along
without your income, life insurance can help pay their living expenses.

November 14, 2015 - 03:04 taller-reimor.com.ve said:

Currently it looks like Wordpress is the preferred blogging
platform out there right now. (from what I've read) Is
that what you're using on your blog?

November 28, 2015 - 08:08 probioslim said:

My programmer is trying to persuade me to move to .net from PHP.
I have always disliked the idea because of the
expenses. But he's tryiong none the less. I've been using WordPress on a variety of websites for about a year and am nervous about switching to another platform.
I have heard good things about blogengine.net. Is there a way I can import all my wordpress
content into it? Any help would be really appreciated!

December 2, 2015 - 07:11 cabinets for yo... said:

It's the best time to make a few plans for the future and it's time to be happy.
I have learn this post and if I may I wish to suggest you some attention-grabbing issues or tips.
Perhaps you can write next articles regarding this article.
I desire to learn more things approximately it!

December 28, 2015 - 02:57 Jeremiah said:

At Robins Kaplan LLP, our birth injury legal representatives and also clinical analysts have years of experience looking via clinical records
to uncover the reality.

January 13, 2016 - 02:25 twitter news fe... said:

Once the big day arises, follow any trending hashtags
about the occasion and do a little real-time marketing also.

December 31, 2015 - 03:50 Florene said:

hello there and thank you for your info – I'ѵe definitely picked up something new from right һere.
I did however expertise several tесhnicɑl issues using this site,
since I experienced to reloаd tҺe web sіte many timeѕ
previous to I could get it to load properly. I had
been wondering if youг wеb hosting is OK?

Not that I'm cⲟmplaining, but slοw loading instances times wilⅼ
sometimes affect үour placement in google and can damagе your hіgh-quality score if aɗs and marketіng with
Adwordѕ. Well I'm adding tҺis RᏚS to my e-mail and could look out for much more of your respective іnteresting
content. Make sure you ᥙpdate this again very soon.

January 16, 2016 - 13:02 real racing 3 h... said:

Hi! I understand this is kind of off-topic however I needed to ask.
Does managing a well-established website like yours require a large amount of work?
I am completely new to writing a blog but I doo write in my diary everyday.
I'd like to start a blog soo I can share my own experience and feelings online.
Please let me know if you have any recommendatioms or tips for brand new aspiring bloggers.
Appreciate it!

December 28, 2015 - 03:53 reirement insurance said:

My Dad is an accountant and he says: Never pay the life insurance agent instead
of the company. If you are not sending your check directly to the company itself, something is wrong.
No reputable agent will ask you to write a check out to them.
If they do, stop communicating with them, and move
on to a more reliable person.

January 3, 2016 - 06:11 Cape Town emerg... said:

He left behind the prayer rug so that anyone clever enough would see
the pattern and escape. 1940 Tigertail Blvd, Unit 2 Fort Lauderdale, FL
33004. These companies may present specialized talent and gear needed for
the work.

January 12, 2016 - 03:51 Hannah said:

Tune in for multiple information and ideas about content advertising and marketing,
management , online strategy, and need generation.

February 1, 2016 - 20:41 dresses said:

Have you ever tried to buy a teenage daughter clothes.

They all have a very difficult time finding stylish clothes that fit them
well. In used clothes also you can demand quality because such purchases are usually carried out
to owe some olden days memories. I say if it takes a dog in wedding clothes to stop the inhumane euthanizing of our shelter pets then so be it.
One way of separating between the two is that the
females are quite lazy and will only fly from one
spot to the next whereas the males are much more active
and will often by flying around. You want to make sure that your closet features storage capabilities designed to encourage organization, draws on every
inch of closet space available, and that is handy for
you to use.

November 27, 2015 - 22:39 top business broker said:

This page really has all of the information and facts I
needed about this subject and didn't know who to ask.

November 28, 2015 - 08:47 probioslim side... said:

Hi, all the time i used to check weblog posts here early in the
morning, since i enjoy to gain knowledge of more and more.

February 5, 2016 - 22:19 Growtopia Hack Tool said:

That is the perfect growtopia hack i've downloaded,
easy to use and you get every part you'll wan to play this recreation.

January 4, 2016 - 10:37 www.ssppssa.Org said:

Another option to have a secure home is to change your lock rather than install a new.
• Don’t forget to check its compatibility with your building
structure and the ability of the system to deliver a good sound quality which depends on the
structure of your home. Only the pins and tumblers of the locks are replaced, thereby invalidating existing keys.

January 4, 2016 - 15:55 www.gocover.co.uk said:

I am actually thankful to the owner of this web page who has shared this impressive paragraph
at at this place.


Drupal site hosting and development by SiteBasin and Alpha Cube, Inc.