UX Nuggets Thoughts and advice on usability and user experience

It's Chilly in Chicago

January 20, 2011 |  Aga Bojko


(Re-post from the “Eye Tracking the User Experience” Blog.  Aga is currently writing Eye Tracking the User Experience, A Practical Guide, to be published by Rosenfeld Media in 2012.) 

It's supposed to be -21°F with the wind chill tonight, so I better get this first blog piece out before my brain completely switches to preservation mode. Every Chicago winter is cold and yet people talk (mostly complain) about it every single day. The concept of habituation doesn't seem to work here.

But let's talk about the book... I've been thinking about writing it for a long time and it's finally really happening. Well, it says so on the Internet, so it must be true.

My goal is to write a book that I wish I had when I was starting out with eye tracking. Because of the lack of resources on how to apply eye tracking to UX research, I was left to my own devices. I had made a couple of mistakes (well, maybe more than a couple) before I figured out when and how to use this new tool in the proverbial UX tool chest for good (rather than for evil, of course). Over the past ten years, I've written articles and book chapters on eye tracking but this book is a unique opportunity to put all of these insights, concepts, tips, and examples together, in a nice bathroom--or plane-friendly--format.

I recently learned that I'm not a very accepting person (thanks, Mom). I should have guessed that by the fact that a lot of things have always bothered me--from people chewing gum on the train to bad research. I don't think this book can make that much of a difference in people's gum chewing behavior but it has a good shot at influencing future eye tracking research and making it better.

If you are reading this, you must be interested in eye tracking and the book or are a secret admirer who has Googled my name. Either way, thank you and welcome to the working site for Eye Tracking the User Experience: A Practical Guide.

I must go and bundle up now.

You can keep up with the book's progress by visiting its site:  http://rosenfeldmedia.com/books/eye-tracking/
...or follow @agabojko and @rosenfeldmedia
...or subscribe to its RSS feed:  http://feeds.rosenfeldmedia.com/eye-tracking/
...or be notified (and get a discount) when it goes on sale


Associate Director Aga Bojko has been instrumental in establishing the eye tracking practice at GfK User Centric by integrating eye movement analysis into traditional UX research studies for software applications, websites, and product packaging. She has a MS in Human Factors from the University of Illinois and a MS in Human-Computer Interaction from DePaul University. 

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