Make the most of your investment
As an online marketing professional, you already focus time and money on paid search and display ads, search engine optimization, and e-mail campaigns to attract visitors to your website.
What happens to those visitors once they come to your site? Do they convert into customers, or do they browse and leave? Why is it that some people take action and some don't? Most importantly, what changes should be made to improve web conversion rates and return on investment?
Take your marketing to the next level with Conversion Path Optimization
User Centric and Stratigent have partnered to offer Conversion Path Optimization, a state of the art service designed to draw your website's visitors toward the most profitable navigation paths. This joint venture combines superior web analytics from Stratigent and cutting-edge eye tracking technology from User Centric.
First, Stratigent identifies the navigation paths that lead to high and low rates of conversion success. Then, User Centric measures eye gaze paths to determine if your website's current layout is effectively directing visitors to the links that lead to high conversion rates and successful outcomes. This service reveals valuable opportunities for webpage revisions that can increase conversions and maximize your website's profitability.
Understand the effectiveness of new designs before implementing them
In addition to testing the current version of your website, we can test design variations, to measure their effectiveness at funneling visitors to profitable navigation paths. Using eye tracking research early in the design process can save money by preventing web development teams from wasting time and resources on inefficient designs.
We will provide an insightful set of reports that contrast the areas on a site's pages that are generating the most clicks versus the areas that are receiving the most gaze time by visitors. These reports can be highly instructive in illustrating redesign opportunities.
Contact us for answers to your questions about Conversion Path Optimization and our other services.
About Stratigent
Stratigent, the leader in web analytics consulting and marketing optimization, offers a wide range of professional services that help companies drive ROI and improve online and offline marketing performance. Their team of highly trained and experienced consultants are certified on every leading web analytics solution and have demonstrated expertise in a diverse set of marketing technologies.
About User Centric, Inc.
User Centric is a global consulting firm that focuses on improving user experience. We apply our expertise to projects involving handhelds, web sites, software, medical devices, print, packaging, and telephony services. Experience, quality, value, global reach and outstanding client services set us apart. Our services include user research, user interface design consulting, information architecture, usability testing, user interface evaluations, eye tracking, and online surveys. Learn more about us at www.UserCentric.com.
