We believe experiences matter.™
GfK acquires User Centric to create the first truly global user experience group. Read more.
We are a global user experience research and design firm. Our knowledge of user behavior and interaction design is compelling, and so is our passion for the user experience.
Our client list includes seven of the top eight mobile device manufacturers who have engaged us in over 250 user experience research projects.
Clients trust User Centric to execute formative and summative research including 510K submission. Our experienced teams apply consistent and rigorous research and the knowledge to navigate and interpret FDA guidance.
Eye Tracking for Package Design is a quantitative approach to package design research that can make packages more attractive, informative and engaging.
Our framework begins with a summary of the customer experience, identifies the gaps that exist between the planned and actual experience, and then prioritizes the improvements to be made to the experience. Read more.
GfK User Centric's directors discussed trending topics including eye tracking, global studies, and medical device research. View on demand.
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